HOT POTATO MAGAZINE
Recieving a new brief weekly in this short project, we worked alongside the creators of Hot Potato Magazine to experiment with concepts and designs outside of our usual practice.
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ADVERTISING
CAMPAIGN
Whilst lockdown has allowed us to reconsider many aspects of our society, I noticed numerous people taking up new hobbies which made me think - How much are you actually going to use that? I’ve decided to focus on hobbies and how they feed into our human condition. The volume of items and their composition in the shot will coin-cidentally satirize our consumerist nature. This lead me to photograph my flatmates adorned in all the miscellaneous items they’ve bought.
SELF
PORTRAIT
During the pandemic we've only been able to communicate with others via online means. Using clothing and makeup to transform our daily ap-pearance is one aspect, yet there is an even wider range of distortion we can implement onto our online personality through filters, editing and the overall curation of our posts. The increasing volume of time spent online sparks uncertainty around data collection, targeted advertisements and online footprint.
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Considering these themes, I created a self portrait which contrasts the anonymity of my real self against the inflated online persona I've created. I used profile coding and Google advertising assumptions to further divulge this persona.
ARTICLE:
FUTURE UTOPIA
My concept is an experiential fashion hub which will serve as a store, despite not having any purchasable garments. Instead, visitors will enter a space which engages their senses via smell, touch and sound. Culminating the ideology of ‘The Mindfulness’ exhibition in Seoul and Pallavi Padukone’s textiles, the store will be a tranquil space for reflection which enables the viewer to engage with the fabric that creates garments. Afterwards, they can order a garment in their choice of textile, which will accentuate craft and reduce waste from overstocking. This story-like process will simultaneously formulate a deeper emotional attachment to the clothes, adding the value and purpose I was after, promoting a fashion world which doesn’t value itself on monetary gain created by our capitalist society
EVENT PROPOSAL
I devised an event brief which would promote greater consideration and care for our items, dismantling the outdated idea that we can socially over-wear a garment. Developing upon Earth Logic’s proposition, I’m using workshops to promote an emotional attachment and the dissemination of information through brand talks to encourage consumers to change their attitude. Through my research I identified that there’s been a resurgence in DIY crafts during lockdown, thus this approach would resonate with the contemporary audience. To sustain the ideology past the event, visitors will be encouraged to bring their waste, both plastics and textiles, which will be used by collaborating brands to produce their new collection.