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SENSORIAL
RETAIL
An innovative retail solution for Liberty, London in 2040. Mitigate mass-consumerism inherent in current fashion retail and alleviate the significance of in-store shopping, whilst concurrently responding to the environmental impact of fashion.
Liberty’s will remove all physical product, in lieu showcasing pioneering sustainable textiles via interactive installations that integrate sensorial and olfactory elements to generate memorable and emotional experiences.
LIBERTY
ATRIUM
Liberty will reveal their bio-fabricated textile, created with Modern Meadow Lab, in a large scale tapesty in the central atrium. Synthesised alongside Hella Jongerius amd Pallavi Padukone, it’ll be infused with naturally derived scent to trigger memories and emotions. Liberty will become a leading brand for customers seeking green fashion.
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ALGAE TEXTILES SPACE
Large tank of algae showcase the raw-material in an immaginative fashion. Hologram mirrors to allow customers to try on the garment, with live virtual adjustments to ensure perfect fit. These can then ordered or saved, and sent to their account, later being accessible via the website’s VR try-on or made-to-order services.
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